Sustainable Finance

Estimated reading time: 7 minutes

Deutsche Bank: part of the green revolution

Henrik Johnsson, Global Co-Head of Capital Markets, discusses why the short-term expense of transitioning to a green economy will be worth it in the long run.

The Covid-19 pandemic still has countries around the world in its grip. In its aftermath, the global economy will come out of lockdown into a financial crisis. As the focus turns to rebuilding, what place will sustainable finance hold in the economy?

“People talk about the green revolution, and I definitely think it’s coming,” says Henrik Johnsson, Global Co-Head of Capital Markets. “Has it only been paused by Covid-19, or will the pandemic accelerate it? I’m not sure – but I am sure that it will not reverse its trajectory.”

Johnsson, who has worked in sustainable finance for the past five years, believes this revolution may be costly, but that the costs of transitioning to a green economy are balanced by its long-term goals: increased prosperity, longer life spans by reducing pollution, better impacts on the environment and social progress.

“In 2019, we saw companies and issuers of capital waking up to the fact that their social and environmental activity isn’t about PR, it’s about their entire business models long-term,” he explains. “If the demand for environmentally responsible investment continues to grow at this pace, a company in, let’s say, the energy sector won’t be able to raise capital if it doesn’t make significant ESG changes to its business model.” He cites coal as a clear example: big energy companies are divesting their coal assets and many investors won’t invest in it. Looking ahead, the same could happen to oil, power generation, combustion engines etc.

“A lot of our clients are transitioning to a low-carbon-footprint model, and they have to do it quickly, or they could disappear.”

The advent of Covid-19 disrupted this transition for many clients, but Johnsson believes it will return to the forefront post pandemic, particularly as the new generation of investors refocus on green investing.

“If you’re 25 and you’re starting to save for a pension online, you’ll have ten alternatives for bond funds to put your money into – and young people consistently choose the environmentally friendly options,” Johnsson says.

“This is what I find most exciting: it’s no longer about companies getting a good headline for their ESG efforts, it’s about changing a company’s behaviour because people really care about this issue. Not making a concerted effort to cater to the green needs of this new generation means companies risk becoming obsolete.”


Global Co-Head of Capital Markets


Ten years ago, Deutsche Bank helped the World Bank issue the first green bond. “We were a pioneer in sustainable finance, creating what was then a very specialised, niche offering that saw a maximum three or four issues per year, with relatively small volumes,” Johnsson says.

The Swede, who joined Deutsche Bank as an intern in 2001, looks back to 2017 when Debt Capital Markets (DCM) started focusing on sustainable finance as investors discovered it was easy to raise funds that invest in green assets. “Suddenly, we started seeing much more demand for green and ESG products,” says Johnsson, explaining that the total amount raised by green bonds jumped from 1 billion US dollars in 2012 to 35 billion in 2014; and over 80 billion dollars raised by 2016. In 2019, global green bond issuance topped more than 190 billion dollars. Deutsche Bank not only holds a leading position as an advisor to others in this business, it just successfully placed its own first green bond in the market. Underlining its sustainability strategy, the bank recently set ambitious targets to increase its volume of ESG financing, plus its portfolio of sustainable investments under management, to over 200 billion euros in total by the end of 2025.

This demand for green financial products has now expanded into new financial instruments called ESG (Environmental, Social and Governance) bonds, SDG (Social Development Goal) bonds and Factor bonds, which are more comprehensively aligned with the UN’s Sustainable Development Goals.

“A company issuing a traditional green bond would need to find a specific portfolio of green assets on the balance sheet and issue debt on those assets,” Johnsson explains. “The proceeds from that debt could only be used for specific projects that must be validated by a third-party provider.”

ESG/SDG and Factor bonds, on the other hand, are not limited to specific projects but instead linked to specific climate change key performance indicators (KPIs). A company can raise as much as it wants and use it for whatever it wants, as long as investors are willing to buy. But if the company misses its KPIs, it pays a financial penalty via the coupon on its debt increasing.

Deutsche Bank issued one such bond last year for Enel, an Italian power generating company that also drills for oil. The 2.5 billion US dollar bond is the first SDG from a corporate of significant scale. There is a substantial financial penalty if Enel fails to achieve the goals attached to the bond, which include creating renewable capacity of more than 55 per cent in four- and seven-year increments.

This doesn’t mean that green bonds will become obsolete. They are good for investors in that they are measurable, trackable and have an understandable, upfront set of criteria. However, there aren’t nearly enough green bonds available to satisfy investor demand, which is why there has been such a big increase in volumes of ESG and Factor bonds.

With more flexible instruments like these, banks and issuers can create things like Covid bonds that fund hospitals or provide essential goods to families in need. Fourteen billion US dollars of Covid bonds has been issued so far, including one co-managed by Deutsche Bank for USA Capital Corporation, with proceeds going towards affordable housing, renewable energy and Covid-19 relief.

“My team and I are proud to work on ESG deals,” Johnsson says. “It’s also about being part of something good.”

»In future, when an investor buys debt, he’ll consider the company’s credit and ESG ratings equally«


The biggest challenge in sustainable finance now is finding common KPIs that entire industries accept. “Look at the oil industry – all of the oil majors are now transitioning their business models, but using different KPIs as the criteria,” Johnsson says. “This makes it difficult for investors to compare the different efforts. It’s not cohesive.”

That is why Deutsche Bank is working to standardise products to make it easier to analyse and compare companies – balancing this need for cohesion with the impact on the businesses. Johnsson is hopeful that ESG standardisation will become as commonplace – and as important – as credit ratings are now.

“Sustainability is five or ten years behind credit ratings,” he says, explaining how credit agencies came together years ago to build a framework for analysing different companies. Now, businesses need to present information in this way in order to receive a credit rating. Standardisation is the way forward for ESG, Johnsson says: “In future, when an investor buys debt, he’ll consider the company’s credit and ESG ratings equally. It’s a work in progress, but this is where we’re headed.”